How Most Marketing Works

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There is a popular idea that everyone hates marketing. So much so, my Twitter buddy, Scott Stratten has built an outstanding business out of the idea.

Of course, it all depends how you define “marketing”.

Making sure you hire really nice, friendly, chirpy people. Well, that’s marketing, but no one is going to hate you for that.

Few people begrudge you for building a better mousetrap, especially if they have a mouse problem. Whether you invade their chill time with a loud, obnoxious commercial, well, that’s different.

The problem people have, of course, is not with marketing, but with bad marketing.

I actually think people love great marketing, even more than they hate bad marketing.

A good thing to remember...

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